The group: nourished babe empowers expectant moms with nutrition information they can trust.
The idea: nourished babe aims to improve access to comprehensive, insightful data about drivers for healthy pregnancy outcomes, mothers and babies. This positions perinatal care to make a positive impact on current and future generations: creating healthier babies who will be a lower burden on the healthcare system and also go on to lead more productive lives, generating a greater benefit to society as a whole. Additionally, expectant and new parents can be better supported leading to healthier and more engaged families. This idea could enhance public health surveillance by gaining timely insights into which behaviours make people healthier and to create more effective interaction between citizens and healthcare providers.